Automating Retail Delivery Pricing and Store Assignment Using Location Intelligence

A rapidly growing electronics retailer required a scalable and consistent approach to calculate delivery charges across an expanding store network. Manual or inconsistent distance calculations created challenges in applying free shipping policies, determining delivery fees, and selecting the most appropriate fulfillment store. The organization needed an automated workflow capable of calculating customer distance, applying location-based business rules, and supporting efficient delivery operations while maintaining a consistent customer experience.

Supported the business implementation of a location-based delivery pricing workflow integrated into the Point-of-Sale (POS) platform. Collaborated with operational stakeholders to validate business requirements, define delivery rules, conduct end-to-end testing, and ensure operational readiness while coordinating implementation with the enterprise development team. The solution leveraged Google location services to automate distance calculations, determine free shipping eligibility, recommend the nearest fulfillment location, and standardize delivery pricing during checkout.

Successfully implemented a location-aware delivery pricing workflow supporting more than 200 retail stores, improving delivery pricing accuracy, automating free shipping eligibility, recommending optimal fulfillment locations, and providing customers with immediate and consistent delivery cost calculations during checkout.